Alfonso Doria Pamphilj Landi (Roma 25.9.1851 – 5.12.1914), Duke of Avigliano second son of Filippo Andrea V, took the title of Prince of Melfi in 1890 on the death of his brother Giovanni Andrea VI. He and his wife Emily were the parents of Filippo Andrea VI (1886-1958), Orietta (1887-1969), who married Count Febo Borromeo d’Adda on 8 January 1906, and Giovanni Andrea (1890-1895). After the occupation of Rome in 1870 Prince Alfonso spent time in voluntary military service in northern Italy. On his return to the new capital, he played a special role, like other Roman nobles, in the liaison and mediation between Crown Prince Umberto and the city, at various social levels: both aristocratic, maintaining the family tradition of lavish hospitality, and popular, where by similar tradition the family continued to exert influence in the world of charity. Established charitable institutions were now accopmanied by new initiatives: Prince Alfonso became the first president of the National Social Security Fund for aged and infirm workers, vice-president of the Red Cross, and among the founders of a school for professional nurses, an institute for foundlings, a public limited company for the housing of the working class and poor, and a mutual aid society. Apart from the management of his extensive properties (in 1902 he received a gold medal for agricultural merit) and a flourishing new activity as horse breeder, the prince, supported by a broad range of acquaintances in England, made a decisive move away from banking and finance to business. He was on the board of several companies, including the Lloyd Italiano shipping line, and was involved with building businesses and industry. In 1894 he became a Senator of the Kingdom, and maintained a great interest in art.